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Last updated 2 November 2026 · Built Different LTD
This page explains, in plain English, what data we collect, why, and the control you have over it.
Frontstore is run by Built Different LTD, a company registered in Nigeria. We are responsible for the personal data described here.
This policy covers sellers and shoppers who use our website, apps and store links. We follow the Nigeria Data Protection Act 2023, and other data laws such as the GDPR where they apply to you.
If you sell:
If you shop:
From everyone: basic device and usage data, such as your IP address, browser, the pages you visit and your rough location from your IP address. We use it to keep Frontstore secure and working well.
We only use your data when we have a lawful reason: to provide the service you asked for, because the law requires it, to protect our users from fraud, or because you agreed.
Some features use AI: filling in product details from your photos, writing descriptions, and Nina, our chat assistant. To do this we send the photos or text you provide to our AI partner.
Our AI partner may not use your data to train its models. You never have to use AI features to sell on Frontstore.
We never sell your personal data. We only share what is needed:
Some of these partners process data outside Nigeria. When that happens, we use providers that protect your data to the standard the law requires.
You can ask to see, correct, download or delete your data, or object to how we use it. You can do most of this yourself:
For anything else, email us. If you are not happy with our answer, you can complain to the Nigeria Data Protection Commission (NDPC).
We use cookies to keep you logged in, remember your cart and settings, and understand how Frontstore is used. Read our Cookie Policy for details.
Every page and payment runs over an encrypted connection. Only staff who need your data can see it. If a data breach puts you at risk, we will tell you and the regulator as the law requires.
Frontstore is not for children. You must be 18 to sell. We do not knowingly collect data from children under 13.
If we make important changes, we will tell you by email or in your dashboard before they take effect.
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